Search Engine Optimization is one of the pioneer digital marketing strategy for almost all type of organizations. Whether you are an FMCG, Ecommerce Store, Service provider, or any other business, SEO is the most important for everyone. But, what is most important in SEO? If building up a great SEO plan is your answer, then SEO tools will surely be a paramount part of it. 

Seeing this much important, we have decided to run a study into finding the 5 best SEO tools in 2020. 

Let’s begin:

  1.  Ahref:

Ahref is one of the most widely used, recommended and the best SEO tool. The amount of features that the tool offers is extraordinary. Plus, the data set of backlinks that Ahref has quite tremendous. 

Whether you want to get hold of your own backlinks or dive into competitor backlinks, Ahref provides a very comprehensive backlinks analysis tool. 

Technical SEO is where you need help? Ahref has you covered here as well. 

The tool provides a very deep technical SEO audit of your site with both on-page & off-page data. 


  2.  Semrush:

Semrush is another very comprehensive search engine optimization tool that gives 360 view of all your SEO needs. 

Semrush is popularly known for its competitor analysis tool which gives a very deep and very insightful understanding of competitor’s techniques, backlinks, on-page strategy, and more. 

Besides its amazing competitor analysis, Semrush lets you do keyword research for both organic & paid advertisements. If you are a blogger or want to search queries with question intent, semrush also lets you find those with ease, together with competition insight & keyword volume. 

Backlink analysis and technical SEO analysis are all part of all plans offered by the software developer. Although there are many tools like semrush available in the market, the one you particularly should consider other than semrush should be Ahref. 


  3.  Google Webmaster:

Google Webmaster tools is a freemium tool developed by Google itself. The basic purpose of the tool is to provide webmasters a platform where they can effectively manage the crawling, indexing, and other issues with their websites related to the Google search engine. 

With Google Webmasters, website owners can easily submit sitemaps, disallow certain parts of the website that they don’t want to be indexed in search engines, and manually control links as well. 


  4.  Google Analytics:

Google Analytics is another freemium tool developed by Google. It is very helpful for Webmasters to understand the acquisition of their website channels. 

It provides very insightful reports on traffic received from organic channels as well as paid. Moreover, the tool helps you calculate and manage certain important KPIs that are very important for SEO as well. 

For example, average time on page, sessions, bounce rate, dwell time, these are some of the very important factors that webmasters can unearth with help of Google Analytics. 

It also helps in generating reports and measuring conversions as well. 


  5.  Moz:

You must have heard DA & PA. These were some of the factors developed by Moz known as Domain Authority & Page Authority. After Google officially discontinued page rank, Moz developed these factors for SEOs to help them understand about the strength of the website. 

Beside DA & PA Moz is a very informative tool for search engine optimizers who want to deep dive into the technical aspect of search engine optimization for their website.

Moz offers a great number of tools for on-page SEO analysis, off-page and backlinks analysis, technical SEO and competitor analysis.

Let us know in your comments section, which tool are you currently using